we are midwest.
Using the playbook.
Communicating consistently across all media makes it easier to build trust and forge an authentic connection with our customers and communities.
These guidelines are designed to help everyone at First Midwest use our brand to build a consistent and unique brand experience. That way everything we create looks, feels and sounds like it’s from First Midwest.
These guidelines are designed to help everyone at First Midwest use our brand to build a consistent and unique brand experience. That way everything we create looks, feels and sounds like it’s from First Midwest.